Sunday, March 04, 2007

Cencom Events

NBC Nightly News with Brian Williams Wednesday, March 7
6:30 pm
A tour of NBC News studios includes an intimate conversation with five-time Emmy Award winner Brian Williams who, two years ago, succeeded Tom Brokaw as anchor of the highest-rated newscast in America. For his tireless coverage of Hurricane Katrina and its aftermath, Williams received television’s most prestigious honors: the Edward R. Murrow Award and the George Peabody Award. A NASCAR enthusiast, Williams stays in touch with his audience and attracts younger viewers to the broadcast with his daily blog. Sign up now!STUDENT ON-LOCATION To register: info@cencom.org

MTV Networks Gets CreativeThursday, March 8
11:00 am
Don’t miss this behind-the-scenes look at MTV’s empire on Broadway where you will meet the virtuoso team of designers, writers and producers who run the network’s Creative Services team. Learn how they come up with fresh ideas and innovative concepts to promote and market MTV’s popular brands, including Nickelodeon, Comedy Central, VH1, LOGO and Spike TV.Matt Herron, Executive ProducerPatti Rogoff, Studio ManagerAlan Perler, VP, Multimedia/ProductionKen Saji, Senior Copy DirectorCheryl Family, SVP/Editorial DirectorScott Wadler, SVP, DesignSTUDENT ON-LOCATION To register: info@cencom.org

What’s Up at Time OutTuesday, March 13
2:30 pm
Who serves the best dal baht in Queens ? Where can I find a vegetarian Rolfer for my cat? Which cinema is screening a retrospective of Volker Schlondorf films? To stay on top of what’s going down in all five boroughs TONY is the guide to live by. Sign up for a visit to the hard-working team who pulls together 2001 great ideas for every issue.Erin Clements, Assistant Editor/Around Town writerJ. Colette Prosper, Publicity Coordinator Chad Frade, Editorial Assistant, Time Out KidsNicole Purmal, Online Advertising/Marketing Manager STUDENT ON-LOCATION To register: info@cencom.org

Perfect Pitch: Cable at the TableThursday, March 15
6:30 to 8:00 pm
In the ever-expanding world of cable television, channels are looking for content and cable nets are more open to hearing about the ‘next big thing.’ Some of the top programmers in the business reveal how the pitch process really works and offer tips on how to package your ideas to get them in front of the decision-makers. Tony DiSanto, EVP, Series Development & Animation; Head of MTV2 ProgrammingAmy Introcaso-Davis, SVP, Production & Development, Bravo Andrew Goldman, VP, Program Planning & Scheduling, HBO/Cinemax Charles Nordlander, VP, Programming Development, Food NetworkJ. Max Robins, Editor-in-Chief, Broadcasting & Cable (moderator)HBO1100 Avenue of the Americas15th Floor Theater(at 42nd Street)

Sports Media: Get In the GameWednesday, March 21
6:30 to 8:00 pm
Love sports? Can’t jump? Try media. Excellent writing skills and a passion for ‘the game’ are just the minimal requirements – practical experience, good clips, perseverance and a desire to work harder than anyone else will also serve you well. Our line-up of media all-stars knows the score and will walk you through the necessary steps to break into this competitive arena.Budd Mishkin, Reporter, NY1 Jenna Wolfe, Sports Anchor/Reporter, WABC- TVJon Wertheim, Staff Writer, Sports Illustrated Johnette Howard, Sports Columnist, NewsdayJosh Freedenberg, Associate Director, NBC Sports Lolita Lopez, Weekend Sports Anchor, CW11 News New York UniversityKimmel Center Silver Board Room, #91460 Washington Square SouthPresented with New York University’s Steinhardt Department of Culture and Communication

Behind the Image: Graphic Design Wednesday, March 28
6:30 to 8:00 pm
Graphic design surrounds us, conveying messages and promoting products. But there’s more to this than meets the eye. Quality design can be complex and multilayered; the end result of subtle influences and endless research. Masters of design Steven Heller and Mirko Ilic reveal the hidden meanings behind the creativity, and help you design a career in the field.Steven Heller, Senior Art Director, New York Times; co-chair, MFA Designer as Author program, School of Visual ArtsMirko Ilic, designer/illustrator; former Art Director, Time (international)Christopher Mount, Director of Exhibitions and Public Programs, Parsons The New School for Design (moderator)Presented with Parsons The New School for DesignThe New School Lang Student Center, 2nd Floor55 West 13th Street (between 5th and 6th Aves

Digitas: New Face of AdvertisingThursday, March 29
10:00 am
In the digital era, the rules of marketing are changing dramatically and new strategies are including interactive content along with the usual print ads, DRTV, and direct mail. Digitas creates campaigns for giants like FedEx and AT&T. You’ll learn what it takes to build a career in this multi-faceted brave new world.George Scribner, SVP, Account PlanningMarcus White, Art DirectorBengt Asplund, CopywriterFrank Rodriguez, Marketing ManagerOonie Chase, VP/Associate Creative DirectorMarc Garbarini, VP, Creative DirectorSTUDENT ON-LOCATION To register: info@cencom.org

Kid Culture: Hot New GenreThursday, March 29
7:00 to 8:30 pm
Books on youth culture are the new bestsellers as adults attempt to understand the conflicts and influences confronting today’s kids. But social critics claim that ‘youth profiling’ and juvenile navel-gazing exploits youngsters and is sending the wrong messages. Authors debate the pros and cons.Abby Ellin, author, Teenage Waistland: A Former Fat Kid Weighs In on Living Large, Losing Weight and How Parents Can (and Can't) HelpAlissa Quart, author, Branded: The Buying and Selling of Teenagers; Hothouse Kids: The Dilemma of the Gifted ChildDave Marcus, author, What it Takes to Pull Me Through: Why Teenagers Get Into Trouble and How Four of Them Got OutLauren Sandler, author, Righteous: Dispatches from the Evangelical Youth MovementMaia Szalavitz, author, Help at Any Cost: How the Troubled-Teen Industry Cons Parents and Hurts KidsCatherine Orenstein, culture critic; author, Little Red Riding Hood Uncloaked (moderator)Housing Works Book Café126 Crosby Street(between Houston and Prince Streets)

Voicing Your OpinionWednesday, April 4
6:30 to 8:00 pm
Op-Ed pages are a powerful forum for public discourse, and a well-written piece can affect social change. But with limited page space, editors tend to favor the powers-that-be. Enter the Blogo-sphere and on-line citizen journalism, opening the field to a broader range of voices. Media opinion-makers explore the impact of this new phenomenon.Gail Collins, Op-Ed Columnist, New York TimesTunku Varadarajan, Editorial Features Editor, Wall Street JournalMatt Stoller, political activist/bloggerSheryl McCarthy, Columnist, Newsday; Board of Contributors, USA Today Andrzej Rapaczynski, Editor and Director, Project SyndicateCatherine Orenstein, contributor, New York Times, Washington Post (moderator)Presented with The Woodhull Institute and the NYU Steinhardt Department of Culture and CommunicationNew York UniversitySteinhardt Barney Building34 Stuyvesant Street(between 2nd & 3rd Avenues, at 10th Street)

Marketing in the Digital AgeThursday, April 5
6:30 to 8:00 pm
The Cyberspace revolution is changing mass marketing at an astonishing rate as the Web becomes the best route to reaching any given target group. If you’re in the marketing field, or plan to enter, it’s vital to understand the concepts on which Web-based marketing is built. Our experts demystify vernacular and explain what you need to get up to speed.Anthony Schneider, CEO, PeersuasionAnton Konikoff, CEO, Acronym MediaBill Dyszel, New Media/Tech Consultant; author, Microsoft Outlook for DummiesPaul Borgese, Manager of Emerging Markets, Associated Press Digital (moderator)Presented with the NYU Steinhardt Department of Culture and Communication New York UniversityKimmel Center Silver Board Room, #91460 Washington Square South

Branded Entertainment Wednesday, April 11
6:30 to 8:00 pm
No longer settling for the 30-second spot, brands strive to be more visible and more subtle at the same time with reality show and video game tie-ins, and brand-generated content appearing everywhere from YouTube and Xbox, to airplanes and movie theaters. Those in the avant garde of the branding revolution report on what’s working, what isn’t, and where the trend is headed.Kirk Iwanowski, EVP, Marketing, Branded Entertainment & Sponsorship, Sundance Channel Patti Kim, Vice President, William Morris AgencyChet Fenster, Managing Partner, Director of Content Creation, MEC EntertainmentBill Hilary, President, Magna Global EntertainmentStuart Elliot, Advertising Columnist, New York Times (moderator)HBO1100 Avenue of the Americas15th Floor Theater(at 42nd Street

CW11 Morning News Thursday, April 12
8:30 am
If you dream of working in network news, here’s your chance to meet a local news team, up close and personal. On this studio visit, you will watch a newscast from the control room and meet the anchors and producers to see how it all comes together. Learn what it takes to make it in this competitive field, behind and in front of the camera.Tiffany McElroy, AnchorCraig Treadway, AnchorSukanya Krishnan, AnchorJohn Muller, AnchorLauren Petterson, Executive ProducerSpencer Mindich, Talent Executive ProducerSTUDENT ON-LOCATION To register: info@cencom.org

Good Housekeeping: The Test of TimeMonday, April 16
2:00 pm
For almost a century, Good Housekeeping magazine has been awarding its Seal of Approval to everything from lipstick to vacuum cleaners. Each year thousands of products are subjected to rigorous testing to earn their coveted stamp. Join us for a visit to GH’s state-of-the-art, high tech ‘Research Institute’ in Hearst’s glassy new tower to find out how it all works. While there, learn how the magazine is getting a makeover of it’s own to entice a younger, hipper readership.STUDENT ON-LOCATION Register by email: info@cencom.org

The Importance of Being FunnyTuesday, April 17
6:30 to 8:00 pm
When Bill Clinton was desperate to divert an unfriendly Washington Press Corps, humor was a tactic and speechwriter/humorist Mark Katz was his secret weapon. Katz, founder of The Sound Bite Institute (a “one-man comedy think tank”), has helped hundreds of politicians and corporate types sound like comedy pros. Katz offers pointers to aspiring writers, publicists, performers, public speakers and anyone else who wants to charm an audience, beguile their friends and just get everybody to lighten up already.Mark Katz, humor writer; author, Clinton & Me: A Real Life Political ComedyHunter CollegeHunter North Building, 4th FloorLang Recital Hall(enter on 69th Street between Park & Lexington Aves.)

Walter Isaacson on Einstein: His Life and UniverseWednesday, April 11
7:00 to 8:00 pm
Leading journalist (longtime editor-in-chief at Time and head of CNN) and now director of the Aspen Institute, Isaacson will discuss his new book on the life of Albert Einstein, the first full biography of Einstein since his papers were made available. Along with Einstein’s extraordinary scientific achievements, Isaacson delves into his complex and painful familial relationships and remarkable celebrity status with the American public. Come hear this entertaining author, and get a signed copy of the book.Barnes and NobleUnion Square North (17th Street)NO REGISTRATION REQUIRED, GO EARLY FOR A SEAT!

An Evening with Lifetime’s Betty CohenWednesday, April 18
6:30 to 8:00 pm
A wonderful opportunity to hear from Betty Cohen, President and CEO of Lifetime Entertainment Services (owned by The Hearst Corporation and the Walt Disney Company), where she oversees Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Online as well as a broad range of brand extensions including Lifetime Radio for Women®, Lifetime Home Entertainment and Lifetime Press. Ms. Cohen, who created and launched the Cartoon Network during her 14-year stint at Turner, will discuss new approaches to successful brand building in the digital age. Join us to learn what’s next at one of the biggest and most popular cable nets.Presented with New York Women in Film & TelevisionHunter CollegeHunter North BuildingLang Recital Hall, 4th Floor(enter on 69th St. between Park and Lexington) Call (212) 679-0870 to register

Charlex: Digital DesignThursday, April 26
11:00 am
Visit one of NYC’s hippest digital ateliers where you will meet with designers, editors and masters of 3D, special effects and animation who create movie trailers and TV commercials for some of the biggest brands around.Richard Eng, Creative DirectorKeith McCabe, Computer Graphics SupervisorTony Tabtong, Lead AnimatorGong Myung Lee, Senior LighterSTUDENT ON-LOCATION To register: info@cencom.org

Miramax Films: Still on TopFriday, April 27
12:00 pm
With hits like The Queen and Venus garnering all kinds of awards, and the comedy Eagle vs. Shark making a big splash at this year’s Sundance Film Festival, Miramax manages to stay front and center in the Indie world. Go inside the studio that put independent cinema on the map for a tour with producers, script-developers, publicists and marketing execs, and find out how they continue to bring quality projects to the big screen without stratospheric budgets.STUDENT ON-LOCATION To register: info@cencom.org

The Gersh Talent Agency Friday, May 4
11:00 am
Do you have what it takes to be a talent agent? If you’re fast on your feet, know the entertainment business and have a flair for negotiation. Learn first- hand from the pros at The Gersh Agency what it takes to succeed. Jennifer Konawal, Literary/Talent agentKyetay Buckner, Talent AgentSara Self, Literary AgentChris Highland, Talent AgentJason Gutman, Talent AgentSTUDENT ON-LOCATION To register: info@cencom.org

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